Have You Received This Text From Safaricom? Here’s What They’re Saying - elcrema

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Have You Received This Text From Safaricom? Here’s What They’re Saying



First of all, my text from Safaricom came in at 2.51PM today (you most probably understand the shock that hit me when I thought I was breaking the news to people who had already received the same text a full 24hrs before!)

Secondly, I was surprised at what the text meant. So surprised was I that I had to read it twice before embarrassing myself before my colleagues. I thought I was breaking the news when I shouted, “Haaaiya! Have you received this text from Safcom?”

“Cheers baba. Naona ume catch up!” replied Eugene, my deskmate who uses the latest words trending on Kenyan social media. I later came to understand what he meant by “Cheers baba” but that’s a story for another day.
The text read,


“Tunukiwa Daily na Safaricom. You can call for as low as Ksh 2/- every day across all local networks. Just dial *444# everyday from your Safaricom line utunikiwe”


With my curiosity, I dialed *444# and discovered what Safaricom are trying to do. It was clear! They understood that I’m looking for a product that will offer value and affordability based on my lifestyle.
I was presented with 3 offers – Voice, Data and SMS – all based on my usage and valid until midnight. Mind you, the offer is very attractive.

Enyewe, kila siku ni siku njema na Tunukiwa! Have a look at what I’m talking about!

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